Brand kit
A mark cut from planking.
The Tecamar monogram is a deck panel: parallel planks divided by fine caulk lines, with a T cut from the field. Navy for the timber, brass for the caulk — the same two materials that define every deck we lay.
Logo
Lockups
Palette
Colour
Navy
Primary brand colour, type, mark
--navy
oklch(0.26 0.055 250)
Navy Deep
Footers, immersive panels
--navy-deep
oklch(0.19 0.045 252)
Brass
Caulk line, accents, links on navy
--brass
oklch(0.76 0.105 82)
Teak
Warm highlight, plank tones
--teak
oklch(0.72 0.095 65)
Teak Deep
Eyebrow labels on paper
--teak-deep
oklch(0.58 0.09 58)
Sea
Secondary data accent
--sea
oklch(0.7 0.09 200)
Paper
Page ground, reversed logo
--paper
oklch(0.972 0.008 85)
Typography
Instrument Serif + Work Sans
Display · Instrument Serif
Aa
Laid plank by plank, at your slip.
Headlines, wordmark, pull quotes. Never below 20px.
Text · Work Sans
Aa
Body copy, navigation, forms and captions. Weights 300–600.
Eyebrow label · 0.22em tracking
Usage
Clear space and minimum size
Keep clear space on every side equal to one plank width (a quarter of the mark height). Nothing — type, rules, photo edges — enters that margin.
16px — favicon minimum
120px wide — lockup minimum
Below the lockup minimum, drop the tagline. Below 24px, use the mark alone.
Rules
Don'ts
- Don't stretch, squash or rotate the mark.
- Don't recolour the caulk lines to anything but brass, navy or paper.
- Don't add drop shadows, bevels or gradients.
- Don't place the navy lockup on a mid-tone photo — use the paper version.
- Don't rebuild the wordmark in another typeface or tighten the letterspacing.
- Don't crop the panel frame off the mark.
Assets
Download
All lockups are vector and can be exported at any size without loss.